Filters

The site selector, the "Filter" pill and the "Compare" pill are the three global filters of the dashboard. Every card respects them.

#Site selector

If your account manages several sites, the top-left menu shows the active site. Clicking it opens the list of accessible sites. Switching site reloads every card on the current tab.

#"Filter" pill — period and granularity

Seven presets, plus a custom mode:

• Today — from the start of the local day until now.
• 24h — rolling last 24 hours.
• 7 days — rolling last week.
• 30 days (default) — rolling month.
• 90 days — rolling quarter and normal limit for detailed dashboard views.
• 12 months — available in the selector, but most dashboard cards are capped to the last 90 days while aggregate-backed long-range views are being rolled out.
• Custom — two-date calendar (from… to…).

The pill also exposes the granularity of the chart (auto / hour / day / week / month / year). In auto mode the granularity is picked based on the effective window, while staying consistent with the active retention policy.

It also lets you apply a segment on one aggregated dimension (country, channel, source, page, device, etc.). The pill label shows the active segment when a filter is applied.

#"Compare" pill

Three modes:

• None (default) — no delta shown, no compare tooltip.
• Previous period — the window of the same length immediately before. e.g. 30d → compared to the previous 30d.
• Previous year (YoY) — the same window, one year earlier. Backed by the long-term aggregates (25 months).

See Period comparison.

#Timezone

The dashboard renders dates and times in your user timezone (set from _My account_). The "Filter" pill sends its bounds to the server in UTC; the browser reconverts to your TZ for display.

#Card-local filters

Some cards expose internal filtering: clicking a row (a country, a source, a page) opens a filtered detail — for example the regions of a country. These filters are non-persistent: they apply to the current session. To freeze a view, use the "Download all data (CSV ZIP)" button at the top of the dashboard — it preserves the period and ships one CSV per view.

#Segments in the "Filter" pill

The Segments section in the "Filter" pill lets you add an aggregated filter: country, region, channel, referrer, page, event, device, browser, OS, language, download, outbound link, internal search or AI crawler. City is not collected or offered.

These segments apply to the current dashboard view and remain editable from the "Filter" pill. No public access is created by this filter.