Filters

Three controls at the top of the dashboard drive everything you see: the site picker, the "Filter" button and the "Compare" button. On the Statistics screen you can also filter with a single click on a row. Every block obeys them.

#Choosing the site

If your account tracks several sites, the top-left menu shows the one you're looking at. Click it to see your list of sites and open another one — the whole screen reloads for the new site.

#The "Filter" button — period and level of detail

Seven ready-made periods, plus one you set yourself:

• Today — from this morning (local time) until now.
• 24h — the last 24 hours.
• Yesterday — all of yesterday (local time).
• 7 days (default) — the last seven days.
• 30 days — the last thirty days.
• 90 days — the last three months; also the usual limit for the dashboard's detailed views.
• 12 months — offered in the menu, but most blocks still stop at the last 90 days while the longer-range views are being rolled out.
• Custom — a calendar to pick your two dates (from… to…).

The same button also sets the chart's level of detail (automatic / hour / day / week / month / year). On automatic, we pick the step that suits the period on screen, never going past what we're allowed to keep.

It also lets you show just one slice of your data by a single criterion (country, channel, source, page, device, and so on). When a filter is on, the button shows which one.

#The "Compare" button

Three choices:

• None (default) — your numbers, no comparison.
• Previous period — the stretch right before, same length. e.g. 30d against the 30d before.
• Previous year (YoY) — the same dates a year earlier. Uses the numbers we keep long-term (25 months).

See Period comparison.

#Timezone

The dashboard shows dates and times in your timezone (set from My account). Behind the scenes the "Filter" button sends its bounds to the server in universal time (UTC); your browser shows them back in your timezone.

#Filtering with a click on a row

On the Statistics screen, clicking a row filters the whole page on that value: the four numbers, the chart and the five blocks then show only that slice. Clicking the same row again removes the filter.

• What filters: rows in the Sources block (Channels, Referrers), Pages, Places (a country, a region, a language), Devices (type, browser, system) and the Events tab of the Goals block.
• What does not filter: rows in the Downloads and Outbound links tabs, and the keywords in the Search tab.
• Filters add up: each active filter shows as a chip above the numbers. Click a chip to remove that filter, or the cross at the end of the row to clear them all.
• An excluded value comes back with one click: the block of the filtered dimension keeps listing its values, including the one an "is not" filter leaves out. Clicking that row removes the exclusion.

To hold on to a view, use the "Download all data (CSV ZIP)" button at the top of the Statistics screen — it keeps the period and the active filters, and gives you one CSV per view.

#What changes while a filter is active

• Unique visitors: shown only for a single "is" filter on a dimension that supports it. In every other case (several filters, "is not", "contains", "does not contain", or a dimension that doesn't support it), the screen says "Not measurable with these filters" rather than showing a wrong number or a zero.
• Entry and exit pages: not available under a filter; the screen says so instead of showing unfiltered numbers.
• Small numbers: a list viewed under a filter crosses two pieces of information, so cells below the privacy threshold are grouped or hidden.

#Segments in the "Filter" button

The Segments part of the "Filter" button sets the same kind of filter by hand on a country, region, channel, referrer, page, event, device, browser, operating system or language, with four operators:

• is — exactly this value, capitals included.
• is not — everything except exactly this value. Hits whose value is unknown (a visit with no country, for example) are still counted.
• contains — the value contains this text, ignoring capitals: "/blog" keeps "/blog/my-post". The text is matched as typed; "%" and "_" have no special meaning.
• does not contain — the opposite of "contains". Here too, unknown values are still counted. City is neither collected nor offered. AI robot hits are not filtered here: they are on the AI traffic screen.

These filters apply to the view on screen and also show as chips. They make none of your data public.