Visitor privacy rights
For the California CCPA/CPRA framework, Snorklee works as an internal audience measurement tool for the site publisher. Snorklee measures overall site usage without sale of audience data, without cross-context advertising sharing, without advertising identifiers and without behavioural advertising profiling.
This page describes the Snorklee scope only. Other tools present on your site — advertising, social pixels, marketing CRM, A/B testing, embedded content or chat solutions — must be assessed separately.
What Snorklee does not do
- No sale of Snorklee audience data.
- No cross-context advertising sharing.
- No advertising identifier.
- No behavioural advertising profiling.
- No visitor tracking across multiple sites.
- Measurement data limited to your site.
- Statistics returned in aggregate form.
Built-in controls
Snorklee takes into account opt-out signals applicable to its tracker, including Global Privacy Control when that signal is present. Local opt-out, DNT and GPC help document a visitor choice for Snorklee audience measurement, without adding advertising configuration.
When a GPC, DNT or local opt-out signal is detected, Snorklee does not measure the relevant visit.
These controls apply to the Snorklee scope: internal audience statistics, no advertising sale, no advertising sharing and no individual visitor timeline.
CCPA/CPRA addendum in the DPA
From the Compliance tab, you can enable a CCPA/CPRA addendum in the DPA. This annex formalises Snorklee's role as service provider for audience measurement, as well as the absence of advertising sale or sharing of Snorklee audience data. It helps document your file, without replacing the analysis of your other tools or your own privacy notice.
Possible wording for your documentation
You may describe Snorklee as an internal audience statistics solution, with no sale of audience data, no cross-context advertising sharing, no advertising identifier, and Global Privacy Control taken into account for the Snorklee scope.
Short version:
Our audience measurement is performed with Snorklee, an analytics solution without advertising cookies, without sale or advertising sharing of audience data, and with Global Privacy Control taken into account for its own tracker.
This wording must be adapted to your own site and the other tools you use.