The Matomo alternative without the complexity.
Matomo can do everything — provided you install, configure and maintain it. Snorklee takes the opposite path: no terminal access by design (nothing to consent to), a managed service with zero maintenance, and an AI that explains your numbers. From €6/month, hosted in France.
Two philosophies: configure everything, or nothing to configure.
Factual comparison, public state of both products checked in June 2026.
| Criterion | Snorklee | Matomo |
|---|---|---|
| Cookies and consent banner | no terminal access by design — nothing to consent to | cookies by default · cookieless mode via dedicated configuration |
| Getting started | 1-line snippet, data within minutes | server or cloud install + privacy settings you own |
| AI summaries + natural-language questions | ✓ Snorklee AI, included | — |
| AI traffic (crawlers + visits from chats) | ✓ score, server-side crawlers, cited pages | — |
| Personal data stored | none — daily pseudonym, IP never kept, occurrence floor on every crossing | visitor profiles and truncated IP depending on configuration |
| Unique visitor counting | ✓ no list — statistical counter, no identifier kept | visitor ID + individual visits log |
| Maintenance | none — managed service | self-hosted: updates, security and database on you · cloud: managed |
| Hosting and company | France (Paris) · French company | on your servers, or EU cloud · New Zealand company (InnoCraft) |
| Price | from €6/month · 30-day trial, no card | free licence self-hosted (infrastructure on you) · paid cloud by volume |
Fewer settings. More answers.
Snorklee AI
A clear summary of the period in one click, or a natural-language question — numbers-backed answer with a chart drawn from your real data, never invented.
AI presence
Which AI crawlers read your site, which pages they cite, how many visitors arrive from ChatGPT, Claude or Perplexity — with a 0–100 visibility score.
Privacy with zero settings
No checkbox to anonymise the IP or disable cookies: they don't exist. The strictest configuration is the only configuration — impossible to get wrong.
And when Matomo remains the right choice.
We prefer an honest comparison: if you need heatmaps, session recordings, a plugin ecosystem, and a team to operate it all, Matomo is one of the most complete tools on the market. Snorklee aims at something else: the essentials of measurement, accurate, readable and explained — with nothing to install or maintain.