Custom events

A custom event is a counter for the actions that matter: a signup, a download, a click on a button, a purchase, a quote request. They stay as totals and never single anyone out.

#Send an event

window.snorklee('signup');
window.snorklee('purchase', { amount: 49, currency: 'EUR' });

The name takes only letters, numbers or _ (40 characters at most; lowercased on the server, so SignUp and signup are counted together). The Snorklee code also caps how many events one pageview can send (20 at most).

#What works well

• signup
• trial_started
• pricing_click
• purchase
• download

#What to avoid

Never use a name or property that points to a person: email, phone, name, customer ID, account, personal order number, free-text message or sensitive data.

#Where to find them

Your events show up in the Events tab of the Goals block, on the Statistics screen, and in the CSV exports. Clicking an event filters the whole page on it; clicking it again removes the filter. These numbers are there to help you understand conversions, not to chase down a particular visitor.